Carmella | Branding Proposal (2017)

Carmella is Tel Aviv's leading fruit and vegetable distributer, with a large center in the Panorama Building. Since the market is saturated with new players and websites offering basically the same service Carmella provides, There was a need to revamp the brand and aim at positioning it in the realms of a local Dean & Deluca. A total departure from the current super commercial look. Designed while working for 3 Bears Creative Boutique.