La Cat | Branding & Packaging (2011)

Biopet's 'La-Cat' Brand has been a staple in the pet food industry since 1974. in 2011 The company approached Blend-it in order to do a complete face lift for the outdated packaging they were using. Under the Creative direction of Ernesto Bijovski and Assaf Cohen I was responsible for carrying out the thrilling task of designing numerous types of packages and cans in multiple languages and develop the visual language to include treats and other by-products, while managing the account and rebranding print operation.